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Taurus Puts its Money Where its Mouth Is

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Taurus Puts its Money Where its Mouth Is

Taurus knows exactly who they are. “We’re not out to make Rolexes, we’re making Timexes.” That’s what Taurus’s No. 1, Mark Kresser, told us. You remember that Timex tag line — takes a licking and keeps on ticking? Maybe not the fanciest or most glamorous watches, but they work when you need them to. We talked to Mark at the NRA show and he told us he wanted to change the way gunnies look at Taurus. And he knew what he was getting into when he started pushing that rock up a very steep hill. Before he got there, Taurus had worked long and hard to earn the poor to mediocre rep the company carried around. So what’s changed? . . .

A lot, actually. And as he predicted back in April, fixing things — something as complex as a multinational company — takes some time. While it never happens fast enough, all good things come to those who wait (and work their asses off.) And now their customers are seeing the difference.

Taurus has mostly focused on three things. Well, one to begin with: they want to be the most approachable gun maker out there. Meaning customers can call and, you know, talk to someone who knows guns. Their guns.



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  1. USPatriotOne

    October 27, 2012 at 5:16 pm

    I wonder if thats true. I purchased PT22 for my wife and when you get to the last round it won’t eject. I have tried to call Trause 5 different times and could not get through. So I still have a gun that does not work right. I have to take a cleaning rod to punch out the last round before I can fire the little PT22 again. So bing the most approachable gun maker I don’t believe at this point. When you can’t even get through on the phone! Old Mark here does not know how his support seems to work. Difference between good and bad managers. Bad managers make statements and can’t back them up with facts and the fact is you can’t get help when you purchase there guns. At least I can’t.

  2. Cd24747

    October 27, 2012 at 6:31 pm

    I love my judge but I’ve never had to deal with their customer service.


    October 27, 2012 at 8:04 pm

    I own a pt1911, have had it for 6 years. Only time I have an issue is when I use cheap chinese/afgan ammo. I have probably put 950 round through it.. It is kind of heavy but it is spot on after 50 rounds at the range soo.

  4. Laurie Harrison

    October 27, 2012 at 9:34 pm

    I have two Taurus guns: a 9MM and an LCP. I get the bang for my money out of both of them….I especially like the trigger guard on the LCP, it allows for long fingers and large hands and is a great concealed carry gun..

  5. richard

    October 27, 2012 at 10:07 pm

    My first Taurus was a Judge, wow I am hooked, I have killed at least three dozen rattlesnakes with that gun, never have shot anything but .410 in it. Turned arond and bought two PT1911, one blue one SS, love those 1911 pistols, now they don’t hold a candle to my two Nighthawk 1911’s but together they did not cost the $3,000.00 one Nighthawk did. Have since gotten a 5 shoot .44 Mag, may just shoot .44 Spl out of that gun. Buy the way Laurie, my LCP was made by Ruger, so I bet you have one of the pistols that is close but not an LCP.

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