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IWI Wanted to Sell 6,000 Tavors in US in 1 Year – They Sold 15,000 in 9 Months

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IWI Wanted to Sell 6,000 Tavors in US in 1 Year – They Sold 15,000 in 9 Months

Apparently IWI wasn’t aware of how popular bullpup rifles are in the United States.
Check it out:

According to a report from last month, the Israeli company IWI hoped to sell 6,000 civilian version Tavor rifles in the USA in one year. As of March, they had sold 15,000 in jsut 9 months.

According to IsraelDefense.com, the popularity caught IWI off guard,

According to Uri Amit, “We really intended to sell only 6,000 Tavor rifles in the USA in 2013. In reality, the number of rifles we sold was more than twice as high. The rifle was embraced with tremendous enthusiasm by the gun buffs and soon thereafter major articles began to appear in the American arms magazines. People uploaded clips showing live fire sessions to YouTube and reported that the rifle remained very accurate even after having fired a thousand rounds. Sales started immediately following the terrorist attack during the Boston Marathon in April 2013. People simply emptied the shelves. You can say, to some degree, that the US arms market was actually waiting for the Tavor rifle.”

The fact that it is not a “conventional format” rifle, one that is easy to get used to, did it make the market entry more difficult to accomplish?

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