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For the gun industry, women are the next big thing

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For the gun industry, women are the next big thing

“We didn’t just want to take a gun and slap a pretty color on it,” said Sharon Lacy, a designer for European American Armory, which has a unit, Pavona Arms, aimed at women. Those guns feature smaller grips, and a firing mechanism that doesn’t require as much strength as burlier handguns.
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Guns with slim profiles, pink stocks and glittery grips are aimed at one of the industry’s fastest-growing clientele: women.

“Make it pretty and make it purple,” said Tori Nonaka, a purple-haired competitive shooter and “Glock Girl” at the SHOT Show.

Nonaka and her colleague Michelle Viscuzi, an Army veteran, were selected by the Austrian gun maker to demonstrate and sell Glock guns to distributors at the extravaganza hosted by the National Shooting Sports Foundation in Las Vegas last month.

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