Imagine, just for a moment, what the ammo shelves at your favorite gun store look like—or what they looked like before the Great Ammo Shortage, anyway. You’ve got your old-time standby brands, your solid performers, boutique brands, manufacturers’ sub-brands and, in big-box stores, the price-point house brands. Some packages are instantly recognizable while others are simple brown cardboard with stenciled lettering like they recently came out of Cold War storage (which they likely did). Then you’ve got the flashy foil and neon boxes screaming for attention. In short, it looks a lot like the cereal aisle in a grocery store.
If all this selection makes even experienced hunters scratch their heads when trying to find their favorite cartridges, just think how someone new to hunting feels when they’re purchasing their first box of ammunition. Some savvy ammo marketers have recognized this and tried to simplify the field by introducing cartridge lines with names that make their intended end-use clear; think Winchester’s Razorback XT, Remington’s Hog Hammer and, yes, ZombieMax from Hornady. For its most recent introduction, the Nebraska bullet builder sunk its roots even deeper into the heartland with its flag-waving American Whitetail series of ammunition.
Officials at Hornady claim that while avid hunters are well versed in bullet and ammo options, a majority of sportsmen are simply looking for “a good deer round.” They recognize both new and experienced hunters are faced with an assortment of options that can be overwhelming, from bullet material and construction to high-velocity and low-recoil choices. With its patriotic packaging and straightforward brand, American Whitetail is designed to cut through that clutter and take the guesswork out of buying bullets for the average deer hunter.