The face of America’s target shooters is changing. New target shooters–those who have taken up the sport in the last five years–are younger, female and urban when compared to established target shooters, or those participating for more than five years, according to a survey commissioned by the National Shooting Sports Foundation®.
Just how this new segment of target shooters varies from established target shooters can be found in the Analysis of Sport Shooting Participation in the U.S. 2008-2012, the findings of which are based on a survey conducted by Responsive Management, a public opinion research firm specializing in outdoor recreation issues. The report is available free to NSSF members as a member benefit.
The demographics of new shooters show they are . . .
Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.