Democratic strategists have drafted a how-to manual on manipulating the public’s emotions toward gun control in the aftermath of a major shooting.
“A high-profile gun-violence incident temporarily draws more people into the conversation about gun violence,” asserts the guide. “We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence.”
The 80-page document titled “Preventing Gun Violence Through Effective Messaging,” also urges gun-control advocates use images of frightening-looking guns and shooting scenes to make their point.
“The most powerful time to communicate is when concern and emotions are running at their peak,” the guide insists. “The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts.”