After years of showering U.S. Sen. Joe Manchin with stellar ratings and campaign endorsements, the National Rifle Association targeted the West Virginia Democrat with a TV ad launched Wednesday over his continuing push for broader gun buyer background checks.
The new ad urges viewers to phone Manchin’s office and tell him “to honor his commitment to the 2nd Amendment.” It alleges Manchin “is working” with President Barack Obama, who is deeply unpopular in West Virginia, and New York Mayor Michael Bloomberg, a vocal advocate of gun control laws.
Manchin has co-sponsored a background check measure with Sen. Patrick Toomey, R-Pa. It would apply to buyers in commercial settings such as gun shows and online but exempt non-commercial transactions such as sales between friends and relatives. It failed to advance on an April vote, but Manchin has since sought additional support for the measure while remaining open to revising its provisions to ease concerns of gun rights’ backers.