The insurance company giant GEICO has used a gecko and a pig to promote its business, but its latest commercial has the advocacy group One Million Moms claiming the ad is not cute. The ad, the group claims, is offensive and promotes bestiality.
GEICO’s newest mascot is Maxwell, a talking pig who is the latest target of One Million Moms, an conservative organization that its website says targets the “trash in today’s media” that is aimed at children.
A 30 second commercial released by GEICO has Maxwell in a topless convertible with a woman by his side. The car has just broken down, and Maxwell uses his mobile GEICO application to locate a tow truck. The woman seems frustrated that the tow truck will arrive so quickly, as she asks, “Oh, so that means we won’t be stuck up here for hours, with nothing to do?” The pig brushes off her advances.
Monica Cole, director of One Million Moms, says the commercial promotes bestiality.