Stories Smartbaits color-changing lures debut at the Bassmaster Classic

“When angler after angler — including three top pros in bass fishing — get excited after seeing the simple demonstration of these color-changing lures, you know we have some exciting technology that will make a huge impact,” said Sammy Lee, of the new Smartbaits™.

“As Smartbaits owners Leslee and Michael Dingman showed how quickly the soft and hard baits change in warm to cold water and how the baits’ red bellies appeared to be bleeding, I watched the amazed reactions of these name pros, all Bass Fishing Hall of Fame members.

“They called it industry changing,” said Lee with a smile.