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One Million Moms for Gun Control? Seriously? Seriously.

“Shannon Watts of Zionsville, Ind. [above] did not want her 12-year-old son to hear about the Sandy Hook massacre.” Bam! What else do you need to know about the founder of One Million Moms for Gun Control? Ms. Watts wants to shield her son from knowledge of evil in the world so she forms a lobby group to restrict (i.e. eliminate) Americans’ Constitutionally protected right to keep and bear arms. I suppose the only other important facts about Ms. Watts are . . .

A) she’s from The Dark Side (PR) and B) the New York-based national media is eating out of her hand. CBS, USA Today, Forbes—they’re all over it. (Take that Gun Appreciation Day!)

The above lead comes courtesy of The New York Times, which pimps Watts’ product with all the subtlety of Huggy Bear, offering not one word of criticism.

“There was no focus group testing,” she said. “I came up with the name off the top of my head. I had a feeling that every other mom in America had a similar idea. I just happened to create the page that they found.”

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