Brownells Sells Over Three Years’ Worth of AR Magazines in Under 72 Hours
While the holiday shopping season may be lackluster for most retailers, firearm and ammunition suppliers such as Brownells are seeing unprecedented demand.
According to the company’s user account on the rifle enthusiast forum AR15.com, Brownells has sold roughly 3.5 years worth of 30-round PMAG magazines in a 72-hour period along with “an even greater amount of our Brownells magazines.” In a year with soaring firearm related purchases, not even the industry was fully prepared for the wave of demand that surfaced in December. Following the tragic shooting in Newtown, Connecticut and the potential introduction of stricter gun control legislation, AR-15-related products became the number one priority for many buyers.
Many retailers sold out in days and placed customers on back order, promising that sales will resume once they received new stock.