It may not surprise you that 98 percent of bass anglers made some kind of fishing-related purchase in the past year. In fact, you may be wondering how the 2 percent made it an entire year without buying anything!
This finding is one of many in The Southwick Bass Fishing Report, an annual publication that helps businesses, such as manufacturers, retailers, marketers and hotels, pinpoint the buying habits of bass anglers.
Other findings include:
56 percent of anglers surveyed have an annual household income of $50,000 or more with nearly 16 percent bringing in more than $100,000 a year.