TV networks are certainly free to decide what they broadcast, but the typical daily HBO fare of murder, mayhem and the glorified misuse of firearms suggests a certain degree of hypocrisy in HBO’s reported decision to ban the simple logo of a company that manufactures ammunition.
Light Heavyweight World Champion Sergey Kovalev defends his title against Nadjib Mohammedi live Saturday, July 25, on HBO. The Russian fighter has fought his way to the top with notable victories over former light heavyweight world champions Gabriel Campillo, Nathan Cleverly, Bernard Hopkins and Jean Pascal. Kovalev’s latest fight against Pascal pulled in 1.2 million viewers on HBO.
Now, as he prepares for his biggest fight to-date, and first in Las Vegas, his sponsors have told NSSF that HBO is demanding Kovalev remove the logo of Tulammo USA, a Round Rock, Texas-based ammo manufacturing company, from his boxing trunks. Kovalev has not made a public response, but his relationship with the company is a close one. The fighter appeared at Tulammo’s SHOT Show booth this past January.
This isn’t the first time a network has taken a punch at gun companies. Last year, Daniel Defense wasn’t allowed to purchase advertisement time during the Super Bowl despite complying with NFL policies. And again in 2012 FOX Sports Media Group banned advertisements featuring firearms and ammunition from its coverage of Ultimate Fighting Championship (UFC) events.