NBC’s Today Show national investigative correspondent Jeff Rossen has a bit of explaining to do after airing a hit piece this morning on the binary target industry, specifically focused on industry leader, Tannerite.
Let’s look at the smear, as it was presented both online and in print.
First, the video.
Now let’s unpack the equally inflammatory print story.
Jennifer Plank-Greer of Kokomo, Indiana, was visiting a home in Celina, Ohio, on May 6, 2012, when she started recording cellphone video of a man about to fire a rifle at a target in the backyard. Plank-Greer was 150 feet away as the man fired at his target, a refrigerator containing just 2 pounds of exploding targets, a product openly for sale at some of the country’s biggest stores.
The refrigerator exploded, sending shrapnel flying in all directions. A metal fragment struck Plank-Greer’s right hand, nearly severing it at the wrist. “In a blink of an eye … it was gone,” she said. She says she was unaware the refrigerator contained exploding targets.
There’s a great deal of stupidity that took place in the events that caused Jennifer Plank-Greer’s injuries. The man who fired the shot used four times the recommended maximum amount of target mixture, and shot at it from half the safe distance for the recommended 1/2lb target amount. He compounded his error by placing the mixture inside of a container (the refrigerator), all but ensuring that there would be considerable shrapnel as the result of his shot.