What do you think of this billboard?
The billboard on the side of Highway 99 in Chico, California, is hard to miss.
Over a black background, it shows a quite stern-looking Santa donning dark glasses. And rather than holding a sack of presents for kids who’ve been nice instead of naughty, St. Nick is brandishing some serious firepower.
The caption for the gun range’s ad? “We build AR’s for Santa.”
“And you know, ’tis the season, so we thought it would be a good idea,” Steve Dyke, coowner of Down Range Indoor Training Center in Chico, told KOVR-TV. “We’re right next to the freeway, so we have to do something to catch people’s eye,” he added.