The Humane Society of the United States’ mission is to end hunting everywhere, and they’ve never been closer to realizing this goal than they are today. Can hunters shut down their scheme?
Illustration by Viktor Koen.
The Muck Boots Company waded deep into a quagmire this summer and emerged on the other side soiled, smeared, and worse for the wear. The outdoor footwear company announced via Facebook on August 1 that the Muck Team had raised more than $2,000 for the Humane Society of the United States. Its customer base of farmers, ranchers, and hunters went ballistic.
One customer identified HSUS as “the sworn enemy of hunting and the outdoors lifestyle.” Scores more declared they would never again buy a Muck product. A #WhatTheMuck hashtag lit up Twitter. When the dust settled, it turned out the announcement was written in error—employees had intended to identify a local animal shelter—but the damage was done.
This incident made it clear that HSUS’s anti-hunting agenda is common knowledge within the outdoor community, and that sportsmen and women throughout the nation refuse to support HSUS.
Which raises the question: If we are so staunchly united against HSUS, why is this organization of antis creeping closer to shutting down hunting?
The answer lies in the virtually inexhaustible financial resources HSUS has at its disposal. After paying the bills, HSUS reported $195.4 million in net assets on its 2012 tax returns, which includes nearly $178 million of investments in publicly traded securities. That means HSUS is largely liquid—it can convert those investments into cash essentially whenever it wants.