Firearm freedom-loving folks that you are – might want to switch your frozen dessert allegiance.
Unlike Moms Demand Action for Gun Sense in America, the People of the Gun don’t do organized boycotts. Every time we report on a company that plays ball with the Moms (e.g. Panera), individual commentators announce that they’ll not darken their disarmament-friendly doors again. So what do you think when I tell you that Ben & Jerry’s ice cream company has joined forces with a gun buyback program – aimed at vilifying toy guns and video games? True story! “Parents and children may turn in toy guns and video games from 10 a.m. to 1 p.m. on Oct. 4 at Novato [CA] police headquarters; Oct. 11 at Ben & Jerry’s at Bon Air Shopping Center in Greenbrae; Oct. 18 at Town Center Mall in Corte Madera; and Oct. 25 at Sausalito police headquarters. Ben & Jerry’s is donating ice cream for participants.” Because . . .
“Children reflect the culture they live in,” noted Marla Hedlund, development and community relations manager for the Center for Domestic Peace. “This is really all about having a conversation with our community and our children about the culture of violence,” she added. “We’re trying to inspire people to become part of the movement to create peace in a violence-free environment.”
John Slater, owner of the Ben & Jerry’s outlet, said he has worked with the Center for Domestic Peace before, supported its program and was happy to participate. “It’s about raising awareness,” he noted.