The anti-hunting organization plans to post the billboard in the hunter’s hometown.
During the state bowhunting season opener on Sept. 1, bowhunter Jerry Hause sustained injuries to his leg after a black chased him up a tree and attacked him.
Hause, 60, said he managed to kick the bear in the nose, causing the bear to retreat. He’s expected to make a full recovery. But to add insult to injury, People for the Ethical Treatment of Animals (PETA) created a billboard ad mocking Hause, and they plan to post it in his hometown of Longview.
The billboard depicts a bear biting into a person’s leg, with the text “Payback is HELL. Leave animals alone.” PETA says they were inspired by Hause’s encounter because it was a “surprising role reversal.”