President Barack Obama isn’t the most helpful politician to Democrats this election cycle, but there could be another “boogeyman” in this election cycle: Michael Bloomberg. The National Rifle Association launched an offensive against this anti-gun activist earlier this week–and it’s about time (via Washington Post):
The National Rifle Association announced Tuesday that it is kicking off a multimillion-dollar campaign that will extend beyond November to tar the reputation of Michael Bloomberg, perhaps the country’s most powerful gun control activist. The NRA launched a TV ad that slams Bloomberg not only on his gun policies, but also over his push as mayor of New York City to ban large sugary beverages.
In other words, they want to give you lots of reasons to dislike the guy.
The NRA is aiming at Bloomberg, not specific candidates, the organization says. But the ad campaign — which includes both online and television components — just happens to be headed for some of the biggest battleground states of the 2014 election, like Colorado, North Carolina and Kentucky.
Personality often complements policy in campaigns. The NRA is wagering that by casting Bloomberg as a wealthy Northeastern elitist who wants to tell people how much soda they should have, they’ll arouse more anger about his gun control agenda.