The good news is that while PETA and other anti-hunting groups may be endearing impressionable college kids and lonely cat ladies, hunters are winning the long-term war.
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It’s been said there’s a sucker born every minute. If the annual revenue of People for the Ethical Treatment of Animals is any indication, there are a lot of suckers out there.
The anti-hunting group raked in nearly $29 million last year, much of it from gullible teenagers and twentysomethings captivated by a variety of ridiculous public relations campaigns. Urging Ben & Jerry’s Ice Cream to switch from cow’s milk to human breast milk? Gross. How about comparing meat to the Holocaust? Creepy. PETA even undertook a campaign to rename fish “sea kittens.”
Despite the head-scratching stupidity of many of the group’s publicity stunts, there’s no question others are highly effective at promoting their message.