This continuous rebranding to make the anti-gun position more palatable exhibits the fundamental weakness of the anti-gun agenda: while the spokespersons change (or change their names), their anti-freedom message remains the same.
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For the past five decades the organized gun control community has been trying to sell the American people an idea they’ve made clear they don’t want: civilian disarmament. Much like a company trying to unload a terrible product, repeated rejection has forced gun control advocates to perpetually reinvent their groups and messaging in an attempt to make their agenda more acceptable.
Just as the National Council to Control Handguns became Handgun Control, Inc. and later the Brady Campaign to Prevent Gun Violence, the effort to rebrand the anti-gun movement continues.
Recently, two new anti-gun groups have epitomized this rebranding tactic, this time with gun controllers using doctors and mothers in an attempt to persuade the public to abandon logic for emotion. One is the dubiously named Doctors for America, headed by U.S. Surgeon General Nominee Dr. Vivek Hallegere Murthy. The other is Moms Demand Action for Gun Sense in America, led by public relations veteran Shannon Watts. It doesn’t matter to the civilian disarmament advocates that doctors and mothers don’t have any specialized knowledge of issues relating to crime, violence or firearms, because they are simply interested in using these demographics to repackage their stale and rejected agenda.