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Howeller Dream Master Classic: A Lure That Calls Fish

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Howeller Dream Master Classic: A Lure That Calls Fish

Through a recent partnership with fisheries biologists, Livingston is pursuing scientific research indicating that EBS technology increases strikes 5-to-1 over traditional rattles and beads.
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Suffice it to say that putting this bait in Howell’s hands a day before the competition on Lake Guntersville commenced was a great move. But the technology that makes this bait unique has game-changing potential for anglers of all skill and experience levels.

REAL-DEAL APPEAL
The Howeller features a trio of bass-tempting attributes. First, this medium-diver’s lip begins rather narrow and then flares outward. This pushes a lot of water and causes a wide wobble and intense vibration that Howell says shakes the rod tip like a bladed jig. The bait also features high-frequency rattles in weight-transfer chambers that allow the beads to slide rearward in the lure on the cast for maximum distance, then slide forward when the bait turns nose-down on the retrieve.

These are beneficial features, no doubt, but headlining this show is an internal circuit board and sound chamber that plays real-life recordings of distressed baitfish. (Anglers can hear the sound by wetting their thumb and forefinger and touching the contact points at the hook mounts.)

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